Strategy Director
With more than 10 years' experience in business strategy and brand communication, Sammy brings a wealth of expertise to the SHE team. Through her own company, Backpack, she helps organisations and brands to develop with authenticity. She has proven experience working with a wide range of charities, including the Royal Osteoporosis Society, Ethiopiaid, anti-slavery charity Unseen, the Special Olympics, the St John's Foundation, as well as a number of hospices and homeless charities. Her approach is always positive but curious ensuring momentum and integrity.